MP1

Missy Nickerson

Dr. Lance Cummings

ENG 312

9/8/2015

 

 

Social Media Analysis

One of the most important parts of any type of communication is the effectiveness of the message. Businesses have a unique chance in this day and age of social media to connect with more customers than ever before. Social media can be used to promote products, connect with customers, get feedback and sometimes even say negative things about their competition. Positive messages are put out by companies to certain demographics based on what they are trying to sell and to whom. Smart businesses do research to decide the best course of action when it comes to advertising. Businesses rely on persuasion to sell products and to gain customers. This practice can be either obvious or subconscious but either way any type of persuasion has to have three basic elements. Ethos builds credibility, logos constructs a logical argument and pathos appeals to emotion. (Shwon 165)

      The first ad chosen invokes a homey feeling. The ad establishes the need for healthy and quick meals. This can benefit busy people who want quick but satisfying healthy meals. Although the wording in the ad it may bring out subconscious feelings in many people.

The second ad chosen relies very much on the subconscious. This ad is less about the food and restaurant and more about sex. the ad is negative in the aspect that it is not about the food, not to mention the obvious sexual undertones. The wording seems innocent enough but putting the chosen wording and the pictures together shows this ad is obviously sexually suggestive. Social media is full of this type of advertisement but this negative act seems to go outside the box, and not in a positive way.

            It is not surprising an ad like this is on social media based on the climate e live in today, sex  sells and even if one does not agree with the ad looking at it from an analytic standpoint it is brilliant. These two ads show a positive and a negative depiction of food. One puts a good feeling to the ad and the other obviously is more seductive and negative. The two ads cater to different types of people and as in any ad put on social media different types of consumers will respond to either ad.