To use or not to use.....

In reports across the board images can make a dull and boring presentation vibrant and exciting however just because you need to spice up your presentation does not give you permission to use just any image you find on the web. It would seem images one can find online should be open to the public but in fact using a copy written image can get you in serious trouble. There are a couple of avenues to follow if you need to use images they are;

• Original- meaning it is one you take or create your self, this is the best option as you are guaranteed you are not infringing on anyone else.
• Fair Use- This example is also good to use but images of this type can only be used under certain circumstances such as parody, critisim and commentary. Any other use may cause some issues.
• Creative Commons- Image creators set up limitations that allow the use of their images. This particular example allows for the most free sharing.

morguefile.com is an excellent place to get stock photos. I went through every keyword I could think of and only a hand-full could not be found. Best words of advise, be sure that wherever you get your images you are using them legally.

THE EYE-OPENING WORLD OF THE SLIDECAST

November 5, 2015

Tonight I enter the world of slidecasts. I am very familiar with Powerpoint presentations from years
of presentations through school but I have never done a stand alone slidecast. In order to understand what a good presentation will look like I accessed the following and found this fabulous presentation.

http://www.slideshare.net/mrcoryjim/prior-to-your-pitch-4-things-to-consider-before-presenting-your-startup-to-investors

As I went through the slides I kept in mind the criteria for a good slidecast as laid out by Dr. Cummings in the current assignment and found this presentation to have all the most important aspects necessary for a good slidecast. The first thing I noticed were the colors, very muted around the main points of each slide and the main points were in red. There was one simple point to each slide and the text to be focused on was primary on each slide. The structure was very good, it flowed very well and each slide caught my attention. The subject matter was all relevant to the presentation and although I was not the target audience for this particular slidecast I was very much interested in it. The fact that this slidecast drew me in shows how the creators of the slides thought about how an audience, not just those it was meant for, would react to the slides. As I watched the slidecast. I was thinking about how I could incorporate the main points I was reading into my upcoming assignment. The ideas and points in this particular presentation can be used for any presentation and I was very impressed that although the slidecast was geared towards presenting to investors that the ideas would most certainly work for my presentation as well.













In our class we were asked to create a slide. This is my attempt. I took four of the basic principles of our client Nest Realty, added some images to identify my thoughts of each principle and what I believe to be a soothing background. I'm not sure if it is too busy but I wanted to be sure to have an image for each principle. I believe the images promote pathos because there is no actual speaking but the images that correspond with the words create thoughts in the people looking at the slide.

Non- Profit Profitability

        For my research question I have decided to dissect my favorite nonprofit charity, The American Leprosy Mission and figure out if the practice of using social media to fundraise and increase awareness of leprosy seems to help them.  Based on published data such as that the website shows and other information like the charity review site give.org publishes, Articles published by Nonprofit Management and Leadership and The Public Administration Review will shed light on whether the practice is working over a period of time. My primary source will be the web site itself as it holds the key to how the charity makes itself known and in this case publishes anything for anyone to see, they hold nothing back. My secondary sources will come from published articles by different reviews, this secondary information will not be as specific as my primary source and may or may not support how effective the practices of the charity really are.  I believe not only the data from the site itself but also published data on nonprofits in general will relate in a non specific way. The site will provide me with specific data and the secondary sources will provide me with industry standards. This will allow me to figure out if the charity is utilizing social media to its full potential I believe the audience most interested in this type of paper would be not only the charity itself but any charity who wishes to make the most of social media.

References

American Leprosy Missions; www.leprosy.org




Foster, W. L., Kim, P., & Christiansen, B. (2009, Spring). Ten nonprofit funding models. Stanford Social Innovation Review, 7, 32-39. Retrieved from http://search.proquest.com.liblink.uncw.edu/docview/217174754?accountid=14606

Carman, J. (2009). Nonprofits, funders, and evaluation accountability in action. American

Review of Public Administration, 39, 374-390.



MP1

Missy Nickerson

Dr. Lance Cummings

ENG 312

9/8/2015

 

 

Social Media Analysis

One of the most important parts of any type of communication is the effectiveness of the message. Businesses have a unique chance in this day and age of social media to connect with more customers than ever before. Social media can be used to promote products, connect with customers, get feedback and sometimes even say negative things about their competition. Positive messages are put out by companies to certain demographics based on what they are trying to sell and to whom. Smart businesses do research to decide the best course of action when it comes to advertising. Businesses rely on persuasion to sell products and to gain customers. This practice can be either obvious or subconscious but either way any type of persuasion has to have three basic elements. Ethos builds credibility, logos constructs a logical argument and pathos appeals to emotion. (Shwon 165)

      The first ad chosen invokes a homey feeling. The ad establishes the need for healthy and quick meals. This can benefit busy people who want quick but satisfying healthy meals. Although the wording in the ad it may bring out subconscious feelings in many people.

The second ad chosen relies very much on the subconscious. This ad is less about the food and restaurant and more about sex. the ad is negative in the aspect that it is not about the food, not to mention the obvious sexual undertones. The wording seems innocent enough but putting the chosen wording and the pictures together shows this ad is obviously sexually suggestive. Social media is full of this type of advertisement but this negative act seems to go outside the box, and not in a positive way.

            It is not surprising an ad like this is on social media based on the climate e live in today, sex  sells and even if one does not agree with the ad looking at it from an analytic standpoint it is brilliant. These two ads show a positive and a negative depiction of food. One puts a good feeling to the ad and the other obviously is more seductive and negative. The two ads cater to different types of people and as in any ad put on social media different types of consumers will respond to either ad.